Market Access, Health Economics & Outcomes Research (HEOR)

Welcome to Masdar Al Hekmah At Masdar Al Hekmah, we are dedicated to driving innovation and excellence in healthcare solutions.

Market Access, Health Economics & Outcomes Research (HEOR)

We offer a range of services focused on Market Access Strategies that optimize market access, pricing, reimbursement, and formulary placement for healthcare innovations. Our expertise lies in Health Economics Evaluations, where we conduct assessments such as cost-effectiveness analyses, budget impact assessments, Burden of Illness models, and health technology assessments. Additionally, we excel in Outcomes Research, providing real-world evidence, patient-reported outcomes, and health outcomes data to demonstrate the value and impact of healthcare interventions.

Our Experience

1

Our team has extensive experience in Market Access and HEOR solutions. We have a proven track record of developing and adapting over 100 economic models, including Budget Impact, Cost Effectiveness, Cost Utility analyses, and Burden of Illness Models.

2

We have also developed more than 30 Bespoke Managed Entry Agreements, formulated various Access strategies and value propositions, and have led national programs geared towards adoption readiness in the Middle East, particularly in KSA.

3

Our efforts have significantly contributed to the positioning and inclusion of new interventions within formularies in the region.
MA Landscaping or Stakeholder Mapping
Pricing and Contracting Strategy
Analogue Analysis & Benchmarking
Value Dossier & Value Messaging
CEM/BIM/CUA Model Development or Adaption
Burden of Illness Model Development
Payer Value Story, Objection Handler & Mock Negotiations
Conceptualization Through implementation
Policy Shaping
Innovative Contracting

Our Testimonials

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